Privacy Policy

Privacy Policy

(Updated September 19, 2020)

My Viva Plan and Your Privacy
My Viva Plan (“MVP”) is an online lifestyle program/tool designed to address wellness at the individual level that is administered by My Viva Inc. My Viva Inc. is an industry leader in up-to-date, evidence-based nutritional, physical and emotional wellness coaching. Through this coaching, we help motivate and empower people in achieving their goals to live with energy, vitality and health. This program provides you with support and expertise/advice and guidance on physical/emotional health, sports nutrition, weight loss, disease management, and other lifestyle choices that impact your health and well-being.
The program provides you with health and fitness tools to help you visualize how your actions and behaviors impact your personal and professional journey. Participating in the program starts by completing your online customer profile at MVP.
In order for you to participate in the program and for MVP to support the program services, we need to collect and use certain information about you – your personal information. “Personal Information” is information about you as an identifiable individual that is protected by law. MVP is committed to protecting your privacy and the confidentiality and security of your Personal Information.

This Privacy Policy explains:

  • how and why we collect, use, and sometimes disclose your Personal Information;
  • how you can access your Personal Information that we hold; and
  • who to contact if you have questions or concerns about your privacy.

It applies only to your Personal Information collected through the MVP online tool or through our mobile application.

Personal Information: means recorded information about an identifiable individual other than Contact Information
Contact Information: means information to enable an individual at a place of business to be contacted and includes the name, position name or title, business telephone number, business address, business email or business fax number of the individual

What type of information does MVP collect?

Personal Information You Provide

MVP collects your Personal Information that is necessary to support the delivery of our programs to you. When you register for the program, you must complete your online customer profile by providing us with your contact information: your full name, email address, telephone number, unique username and password, city, province, and country of residence. We only collect Personal Information that we need to develop a specialized program for you as described below. This information includes your age, gender, height, weight, lifestyle habits, current and historical medical information, as well as your short and long-term goals.

Information Obtained Automatically – Cookies

“Cookies” are an example of “digital markers”: a small file placed on your computer by a website that you visit. They are stored there so that the web server can remember certain pieces of information about you and make your visit easier – you do not have to re-enter the same information every time. This information is used by the web server during the same or another visit to the website. A cookie captures the Internet Protocol (“IP”) address of the device you use to access our website. The IP address on its own may not identify you but can do so when combined about other data automatically collected when you visit our web page, such as the name of the page you visited and the date and time of your visit. MVP collects your IP address which will be used should we require it to investigate any unusual access by our users.
In addition, MVP uses cookies if you select “remember me” for automatic sign-in so that Personal Information you have previously provided to us is automatically included for your convenience. We do not use this computer identification to further identify individual users.

You can set your Internet browser to send you an alert before a cookie is placed on your device. You may adjust your browser settings to reject digital markers, including cookies. Disabling cookies when you visit our website will have no discernible impact on your browsing experience for MVP. However, you will need to turn them on should you select “remember me” for automatic sign in. Please consult your browser’s Help Menu for instructions.

How Does MVP Use My Personal Information?

Your Personal Information will only be used by authorized MVP staff and coaches for the purpose for which it was originally collected or if you provide us with your consent to use it for another purpose.
We use the Personal Information you provide regarding your health history, current health issues, eating and exercise habits to develop individual plans to assist you with weight management, sports nutrition, prenatal and postnatal care, disease management, dietary restrictions, allergies and intestinal health.

On a corporate level, we will assist your Corporate entity to promote the long-term health of its employees by providing aggregate (non-identifying) statistics regarding number of employees using the service, stress assessments, categories for blood pressure results, and percentages of employees completing their daily reflections.

We use aggregated, anonymized information collected as a result of individuals visiting our website only (e.g. demographic information about visitors to our website) to improve our Services and for other analytical purposes.

How Does MVP Share My Personal Information?

MVP does not sell, share or disclose your Personal Information to others for any type of mailing list. In addition to these measures, we will not disclose or transfer your Personal Information to third parties without your permission, except as specified in this Privacy Policy.

MVP may disclose your Personal Information

  • for the purpose of the program for which it was collected;
  • to meet or comply with any applicable laws, regulation, legal process, audit or enforceable request from a government agency or regulatory body;
  • in specific circumstances, with your prior consent;
  • in connection with a bankruptcy proceeding or the sale, merger or change of control of MVP; and
  • if MVP is acquired or merged with another company, we may transfer information about you to the extent the Personal Information is necessary to carry on the business or activity that was the object of the transaction. In this instance, we will give notice to affected individuals before their Personal Information is transferred or MVP becomes subject to a different privacy policy.

From time to time MVP may retain other companies and contractors to provide services on our behalf (“Service Providers”). These Service Providers may have limited access to Personal Information they need to provide the services. MVP uses contractual means to require these Service Providers to maintain the confidentiality and security of the information to the same degree as does MVP and prohibits them from using or disclosing the information about our members for any other purpose other than to provide the services.

We store your Personal Information in Canada. However, some of MVP’s Service Providers (as described above and contractually required to meet MVP’s privacy standards) may operate outside of Canada. By using MVP, you consent to the transfer of your Personal Information outside Canada.

You understand that if your information is accessed from, or stored in a foreign country, it may be subject to foreign laws and accessible to law enforcement and national security authorities with that jurisdiction.

What Safeguards are in Place to Protect my Personal Information?

MVP protects your Personal Information by making reasonable security arrangements against such risks as unauthorized access, collection, use, disclosure or disposal. Security measures have been integrated into the design, implementation and day-to-day operating practices as part of MVP’s commitment to the protection of the Personal Information it holds.

MVP uses technical, administrative (organizational) and physical safeguards to protect your Personal Information:

Technical Safeguards include but are not limited to:

  • Firewalls
  • Secure servers
  • Use of Encryption
  • Strong password standards
  • Limited user access based on need to know principles

Administrative (Organizational) Safeguards

  • We have put in place contractual and other organizational safeguards with our staff/coaches to ensure a proper level of protection of your Personal Information.

Physical Safeguards include but are not limited to:

  • Secure Buildings
  • Secure and limited physical file storage

Accuracy and Correction of my Personal Information

As a My Viva Plan member you are entitled to access all of your Personal Information (as described above) that we have in our custody and control. You may access your Personal Information via your secure online account. If you would like to request our staff to access your information for this purpose, please provide us with your username and we will generate a copy of your information for you. If you would like to change your email address or request a copy of specific Personal Information not available online, please submit a request in writing to:

Once we receive your request, we may contact you further for more information. We will respond to all requests for information within 7 days or sooner if possible.
You may correct and update your Personal Information at any time by accessing your account through the website or our mobile applications.
We rely on you to ensure that the Personal Information you provide to us is accurate and up to date. It is very important that you maintain the accuracy and currency of your information so that we can tailor your program to your ongoing and/or changing needs.

How May I Close my Account?

If you have a personal account, you may close your account at any time by accessing your account and payment history and selecting the “cancel” option. Your account will be cancelled immediately, but you will have access to it until the end of the current billing cycle. If your MVP account is provided to you and paid for by a third party such as your employer or your insurance company, please contact that third party directly in order to close your account.
When you cancel your membership and close your account, My Viva Inc. is required by law to retain your Personal Information related to the use of My Viva services and account payment history for an additional 10 years and 7 years respectively, My Viva Inc. also retains your account contact information in the event that it needs to contact you for purposes related to its mandatory retention of your Personal Information related to your use of My Viva Inc. services and/or your account payment history. Once your account is closed, no one is able to access any of your Personal Information in My Account except for the purposes described in this paragraph.

How Will I Know if MVP Makes Changes to This Privacy Policy?

MVP may update and/or make changes to this Privacy Policy at any time. When we make changes, the “last updated” date at the top of the Policy will be revised.

Privacy policy updates will be reflected on this page so that visitors to the site and users of the Service are always aware of what information we collect, how we use it, and under what circumstances we disclose it. When you access MVP, you should check to ensure that you are familiar with the latest version of this Privacy Policy.

By registering to use our services (whether through the MVP website, or our mobile applications), you consent to the collection, use and disclosure of your Personal Information as described in this Privacy Policy. Your continued use of MVP constitutes your agreement to any updates and/or changes to the Privacy Policy that we may make from time to time.

Except as set forth in this Privacy Policy and any updates and/or changes thereto, we will not collect, use or disclose your Personal Information for any other purposes without your consent. We will not collect Personal Information for the purpose of sale or marketing in a way that specifically identifies you. In other words, we don’t sell user data.

Compliance with Privacy Laws

MVP complies with applicable laws and regulations of the relevant jurisdiction within which MVP operates at any given time (the “Applicable Laws”). Personal Information is collected, used and disclosed in accordance with this policy and all Applicable Laws as required by each jurisdiction. MVP commits to ensuring that any and all Applicable Laws are reviewed regularly to ensure that any changes are reflected within its policies and practices.

You-AR-Ok (YARO)

My Viva Inc. also manages and is responsible for the You-AR-Ok (YARO) Avatar application.

YARO collects anonymous information from you to access and use the Avatar application through the iPhone Operating System (iOS) or Google Play Store. No personal information is requested or required in order to use this application.

Anonymous Information: means information provided by an individual that does not reveal their identity or the identity of any other third parties.

What type of information does YARO collect?
YARO collects your anonymous information that is necessary to engage with the Avatar in support of your mental and physical wellness. The information is collected and stored in an anonymous account and uploaded to the MVP database. Only authorized MVP clinicians and IT Staff have access to the anonymous data.

How Do I Contact MVP to Answer My Questions About this Privacy Policy or Make a Privacy- Related Complaint?
MVP has appointed a knowledgeable individual within its organization to be responsible for privacy compliance. It is the Privacy Officer’s responsibility to monitor and enforce this policy.
If you have any questions about this privacy policy, or wish to make a complaint about how MVP manages your Personal Information, please contact our Privacy Officer at:

3728-91 Street NW
Edmonton, Alberta T6E 5M3
Telephone: 780-450-2027

If, having shared your concerns with us, you are still not satisfied, you may file a complaint with the privacy regulator:

Office of the Information and Privacy Commissioner

#410, 9925 – 109 Street NW
Edmonton, AB T5K 2J8
Phone: 780-422-6860
Toll-Free: 1-888-878-4044